For this graphic design project, I decided to go the route of a magazine ad for eyelash extensions by me. To gain inspiration for this project I wanted to look at some other magazine ads for beauty products and they all seemed to be very busy looking and kind of distracted me from what I was being sold by the ad, so I decided to go with a sophisticated and simpler look to offset that I felt that way when looking at most beauty ads. The reason I decided to go with a more sophisticated look for my ad is because the audience I would want to attract are sophisticated women between the ages of about sixteen and about fifty. I found that it was quite hard for me to find a real photo of eyelash extensions that ended up looking good with the element of text and other elements of the ad, so I decided to find a photo of a drawing of eyelash extensions instead because I felt that it better depicted what eyelash extensions are and how they actually look. The drawing I used was from a website for eyelash extension training from www.hercampus.com/school/uncw/eyelash-extensions-are-they-worth-it. I really liked finding different ways to manipulate the text that I used in the ad and decided to inversely arc the text so that it complements the drawing of the eyelashes as it hugs the bottom of the drawing. I also used the burn tool to make the eyelashes and eyebrows have better contrast so that that part of the image would stand out more as well as a few other things that I learned in photo shop. Although I like how sophisticated the ad is, I believe it is a bit too simple, I would like to find a way to add just enough color and texture so that the ad still grabs the eye yet does not bring down the sophistication of the ad. Hope you like it!
210oliveiraclarisa 